It be subtle, but that switch is in the 'off' position - heh!

As a self-styled “inventor” I like coming up with fresh new ideas.

I’ve been thinking a lot about so-called “social media” lately and wondering, “Is there a way I can milk that cash cow, too?”

What I need is a way to put my own twist of negativity on sites like Facebook and MySpace.

That’s about when I had the idea for my next big thing. I’m calling it “anti-social media.” (Alas, a Google search reveals I’m not the first to dream up this particular phrase. It’s damn hard to be completely original these days.)

My very own spin, however, is to take that phrase and loosely apply it to the social networking phenomenon. My concept is a web site called NothingShare.com. I’ve already made the logo for the site, too.

The premise for the service is simple. Just like social sites, people will sign up and create their online personas. The rub is that they’ll never be seen. Ever.

I like the elegant simplicity of that. There will be no friends. All invitation requests will automatically be handled (and rejected) by the service. An “accept” button will not exist.

Backgrounds? Only one will be offered, in black, of course.

There will be at least one online game. Perhaps something like iQuicksand. “You’ve just sunk three more inches. Your request for rope has been answered by 0 friends.” Yeah, that sounds like good clean fun to me!

The primary function of the service will be something I’m calling “profile masturbation.” Visit the site, log in, and tweak your profile to your heart’s content. Upload your “avatar” image. Quippishly enter your favorite quotes. List all of your favorite TV shows, types of music, iTunes playlists, and books you’ve read recently. Come up with pithy and clever snippets that prove how fucking witty you are. If you’re having fun, that’s great! You’re the only one on the planet who will ever have the chance to enjoy it.

What is needed now is investment capital. If you love the concept as much as me, it’s time to open your hearts (along with your wallets) and get me da money. It’s scrilla time. Operators are standing by. (Unfortunately, just like friend invites, their phones can’t accept incoming calls.)

Start-Up Costs Estimate Sheet – Total Needed: $2,507,595

Domain name: $10
Design: $25
Web Hosting: $60
Licensing fees for Taco Bell’s “Black Taco” to be company mascot: $7,500
CEO Bonus: $2.5 million

In exchange for your generous donations I’m offering private stock certificates in equal amounts. I’m calling these “Nothing Shares.” And they are literally priceless, if you know what I mean.

I can’t wait to show you my NothingShare.com profile (or not). This is gonna be epic!