Here Protection
Summer is still weeks away but we’re already beginning to feel the effects.
The local TV news, which consists of 18 minutes weather, 2 minutes news and 10 minutes commercials, has been telling us for months that practically every single day is setting another local weather record. In winter we had the warmest winter days ever. There have been lots of rainfall records along the way, including one just a couple of days ago. And now, finally, record heat days are occurring on a regular basis.
I think we’re setting a record on setting new records. Somebody check the records. This has got to be true.
Living in Portland means, of course, there is no air conditioning in our house circa 1950s. I think they hates them, they do. Maybe things were cooler in the 1950s so people didn’t think they were really needed? Bioswale floors, walls, ceilings and roofs constructed out of organic kale didn’t exist back then, did they?
Whatever the case, when the heat hits our house like an oven on broil, the windows, reluctantly, have to be placed in the “open” position. And that’s when the shit goes sideways.
Hello, neighbors.
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Audible Ejaculations #graph
Television commercials used to employ this rather snarky trick. (No doubt they still do, but I eschew commercial-based television so I don’t really know. I’d rather chew off my own leg and/or mate with Miley Cyrus.)
The trick worked like this:
You’d turn on the TV and select a show. You’d adjust the volume to a reasonable and comfortable level for watching the show.
Then, a commercial would come on and the windows would get blown out of your house. Shellshocked, with blood leaking from your ears due to the burst eardrums, you’d scrabble in vain for the remote control and fail. But it didn’t matter because it was already too late.
Like always, advertising is a subtle business with a deft touch.
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Windows on my pain
This weekend I did something I should have done about one year ago when I got my new iMac. I dragged out an ethernet cable, hooked it up to the old PC running Windows XP, and began the arduous task of retrieving my data.
First I had to get the computers to talk to each other. I thought it will be a process like finding the other computer on the local network and clicking it and being prompted for a username and password. I figured the latter would be no big deal because I was the “administrator” on both of the computers.
Wrong.
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ABC News can eat my ass
The internet is not just a series of tubes. My God! It’s full of links!
Today, while my mind was contentedly numb and was clicking things on the internet like a monkey pushing a button for a reward (mmm, banana!) I happened to click a link that led to ABC News.
What can one say about the ABC News internet experience?
First, before you even get to the page, you are subjected to a full page advertisement and the option to “skip this ad.”
Here’s the link that aroused my ire and prompted this post: ABC News
The next thing you notice is that your browser says, “Hey. Psst! I have prevented a popup window.”
At the top of the page is a giant banner ad. It’s moving, of course. It’s flashing and trying to get your attention.
Near the top right of the screen is a rectangular ad area that flashes every five seconds or so, encouraging you to click “Play” to watch more about some ABC television show.
And then, without your prior consent, on the left side of the page and embedded in the article, is a video window. It automatically starts to play, sucking up your internet connection and most annoying of all, it begins to pump out sound from your speakers!
That’s just damn rude.
What’s the etiquette of stealing bandwidth from people who decidedly did NOT click “Play” on your video? And then surprising them with sound?
Is your baby laying in your arms asleep? Too fucking bad, says ABC News. We’ll wake that son of a bitch up. We have gots to get paid, yo.
Angry, I immediately located and clicked the MUTE button on the fucking thing. I was almost shocked when it actually worked. Alas, I was not that shocked when the click also brought up a popup window with yet another advertisement. Shit, I thought my browser was blocking those? Apparently not this one.
In the time I’ve been composing this post, that embedded video has been happily playing. Each time I go back and glance at that tab, the video is still playing, thankfully still without sound.
In a smaller box, still within the article, is embedded more advertising. This time a small box labeled “sponsored links.” Scroll down a bit to the bottom of the article and you’ll find two more boxes of sponsored links.
All told I found no less than five items on the web page labeled as “advertisement” or “sponsored links.” This does not include the ad I was forced to skip to land on the page. Nor does it include the two popup windows (one blocked, one that got through.) And, lastly, it does not include the commercial video that started playing with sound when I first loaded the page.
Hey, ABC News. I got a question, and then I have a follow-up. Greed much? And why are you such a bunch of motherfuckers?
I can’t help but wonder what percentage of internet traffic is bandwidth consumed by video and sound that no one ever requested? I bet it’s a lot. It probably ranks right up there with spam and porn thanks to the greed of organizations like ABC News.
This doesn’t come as much of a surprise. Television networks are the same people who decided to stick their logo on the corner of the screen when watching their programs. God forbid we forget what channel we’re watching. Except during commercials, of course. And then they decided to build in commercials during the programming in the form of moving images advertising the next show you should be watching. And then, naturally completing the progression, they added sound to those moving promos in the bottom left corner of the screen.
Fuck the viewer. The viewing experience be damned!
Never again will you be able to watch a show without being bombarded at the same time with commercials for the next show.
How much is enough? When will they say when? How many times do they need to get paid?
I’ve got an idea. How about making a web page that is informative with actual content and making the advertising proportional to the rest of the page? And how about keeping video and sound from coming on unless we ask for it?
Is that too much to ask? You betcha!
Is the audience the customer? No. The advertiser is the customer. And they’ll never ever let you forget that.
Moderation is not a word in the Advertiser’s Dictionary. Just how many boats can you water ski behind?
Hey, ABC News. Can I please read a news story without you spamming the fuck out of all five senses? That would be great.
Will Windows Phone 7 save the world?
This post is an abyss-style product review. What that means, of course, is that I’ll criticize a product I’ve never used, seen or touched.
When we last heard from the Windows Phone it was featured in a humorous ad campaign that promised to “save us from our phones.”
Well, how did it do?
The new ad campaign features people doing Important Things. In one commercial a parent is about to attend their child’s soccer game. In another a person is out clubbing.
In each case, however, before the people enjoy the real life activity at hand, they have to check their Windows Phone 7 to make sure all is well with the online world before engaging in some real life.
The clubbing commercial is particularly telling. Although the man is on a dance floor in a target-rich environment, he has to check his “Xbox LIVE” before he can even think about cutting a rug with the ladies. What is Xbox LIVE? It is merely the “unbeatable entertainment experience” for the Xbox 360. What is the Xbox 360? It’s a video game console made by Microsoft. I assume in the commercial the man must be keeping the unit under his shirt. Or maybe in his pants to improve his appeal the opposite sex and/or gender of his preference.
Yes, in the view of Microsoft, it would be normal for someone to go out on the dance floor and stop to check the status of their video game console before engaging with live human beings.
Maybe with the new Kinect live feature the man can put the phone in Kinect Live mode and dance with his video game system back home. No longer does dancing by yourself have to be embarrassing!
I have judged enough. I deem Microsoft’s promise of saving us from our phones to be an EPIC FAIL. At the end of the day Microsoft merely wants people doing more of the same with their electronic leashes. They merely prefer that it happens with their product rather than a competitor’s.
If Microsoft truly wanted to save us from our phones they’d invent a feature that tells the online world it will have to wait while we are out doing real stuff. They could call it an answering machine or something like that.
Blog Post coming soon
At last, a new phone that does all the dumb ass shit that current phones can do. Only in a suckier way. What a twist!
Microsoft has inspired me. I am pleased to release the following bit of hype about big plans here on the blog. These are exciting heady times. Be sure to stay tuned!
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