Small Apologies
Today’s premise: There’s no such thing as an apology. But first, let’s go shopping!
Who ever said that shopping for greeting cards can’t be fun?
Have you ever really thought about apologies? I mean like really hard? Like pausing Nirvana and putting down the smartphone and thinking? I tried it. And the only conclusion I could come up with is that there’s no such thing as an apology.
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I Piss On Dothraki Laws
We were at a busy four-way stop. Amazingly things were proceeding apace. Each car was doing what it was supposed to be doing. It was like winning the lotto.
Then, finally, just before it was our turn, everything went sideways. Right on cue. The car to our right that was supposed to go next just sat there, not going and stuff.
All motion stopped. Suddenly we were engulfed in a dead calm. It was surreal. Somewhere a bald eagle screeched. I heard the shake of a rattlesnake’s tail. A chicken clucked. A fly buzzed. A tumbleweed drifted through the intersection.
All heads turned and everyone stared at the idiot. What the hell was going on we collectively wondered.
Then, with a start, the car leaped forward. Like my dad used to say, “Put it in ‘L’ for Lunge.” In a grand elegant arc the car made its left turn and aimed right at me. “Oh my God,” I whispered breathlessly into my crash helmet. “One bogey passing on the left.”
And then I saw it. There, behind the wheel, a woman was driving with one hand, had an abominable phone pressed against her face, and was gesturing wildly with the other.
She was talking on a phone!
My brain quickly calculated the meaning. Why, that’s supposed to be illegal now! This criminal had just ruined the four-way stop dream of perfection for all of us. Veins popped out on my forehead in a full relief map in the shape of Florida. My hands gestured, too, and with every force of my being, I screamed at the top of my lungs, “We’re trying to live in a society here!”
I think it was right around then that I had my epiphany. I’m willing to share it with you now. Obeying the law is for suckers.
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Audible Ejaculations #graph
Television commercials used to employ this rather snarky trick. (No doubt they still do, but I eschew commercial-based television so I don’t really know. I’d rather chew off my own leg and/or mate with Miley Cyrus.)
The trick worked like this:
You’d turn on the TV and select a show. You’d adjust the volume to a reasonable and comfortable level for watching the show.
Then, a commercial would come on and the windows would get blown out of your house. Shellshocked, with blood leaking from your ears due to the burst eardrums, you’d scrabble in vain for the remote control and fail. But it didn’t matter because it was already too late.
Like always, advertising is a subtle business with a deft touch.
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