Everyone’s a critic but nobody enjoys being criticized. If you ask me, that’s a fantastic system. P.S. You suck.

Today we’ll explore another fascinating facet of GUNT (Grand Unification Negativity Theory) that offers supporting evidence that every human enterprise is gamed to the Nth degree.

At the Guru of Negativity I happen to love Yelp. (Their politics aside. That’s another story.) Surprised? Think about it. Start with the word “yelp” itself.

yelp: a short sharp cry, esp. of pain or alarm

Yep! The negativity is built right in. Don’t blame me. I’m not the one who named the service. It’s intended to be a place where you share your sharp cries of pain. Now that’s a blight idea!

The Yelp business model is simple. You criticize each other and we’ll make money off it. What could possibly go wrong?
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