What’s The Points?
The computer screen told the story. A weather system, shown as a menacing blob of glowing crimson on the screen, was bearing down on us and about to engulf the whole damn island. Isla Nublar was really in for it. Gale force winds, 40 foot swells, the whole nine yards.
Communications were already out.
The control room shook as horizontal rain punished the windows creating enough background noise to decidedly get on my nerves. I took a moment to glance out the window. The tropical trees were whipping in the wind like piñatas under a baseball bat.
It was up to me.
I realized a voice was coming out of the high-tech radio I held in my hand. “Sqwk! Say again, say again, we are pinned down. No way out. Request immediate EVAC. Do you copy? Over. Sqwk!”
Sending out the chopper in these conditions would almost certainly be suicide. Yet there stood the flight crew, having already volunteered, now impatiently awaiting my decision. Risk three lives to save eight? I could barely comprehend the mathematics that involved.
The weather display was blinking now. It has just been updated with the name of the storm which was now closer than ever. “Fiona” they were calling in. Wow, I thought. They named the storm. That’s extremely useful information.
“Clever girl,” I said without realizing I was saying out loud.
Time was growing short. It was do or die. This command decision had to be made so I could triage the next looming disaster only seconds away.
“Send ’em out,” I ordered. I keyed the mic. “Help is on the way. Out.”
The Klout Pout Boogie #Klout #influence #poop

Merry Christmas, son. I got you some Klout.
First I saw vague references to something called “Klout” on tweets. Things like “I just Klouted someone” or “I got nudged on my Klout.”
Since I didn’t know what a “Klout” was, my brain utterly ignored these tweets. They were invisible. (I know I just contradicted my first sentence. STFU! Hey, who’s the writer here?) Much like the native peoples who couldn’t see European “tall ships” offshore or the way I can’t find the mayonnaise jar when my wife has moved it front and center on the top shelf in the fridge.
Eventually I learned that Klout was a website/company that provides “social media analytics.” Finally! A company to fill that need in our society. Screw the 1 billion or more people without access to safe drinking water and the 2 billion without access to toilets. We got Klout. Yeah!
Naturally I signed right up.
I learned that Klout measures “influence.” As near as I can figure, this a measurement of how good you are at getting other humans to do that most holy of acts: spend money.
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