I’m an official selection at the Holy Shit I Went In The Cannes festival.

The “multiplier effect” is an economics term that means so much horseshit or some such. (Economics is the branch of sociology that specializes in humans fucking each other and not in a fun way.)

I’m here to tell you about the real multiplier effect.

It works a little something like this:

A store notices, perhaps even by accident, that products with a red dot sticker are selling slightly faster than non-stickered items.

The produces a sexual response within the store owners, but that’s a story I’m saving for another post. Click here to buy access to my premium content.

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