Every book on building websites and blogs has stressed the following point since ancient humans first described their hunts using stick figures scrabbled onto cave walls:
Content is king.
I guess that’s why the latest It Thing that makes the internet go is building innumerable barriers to content. A new day dawns. Welcome to the Lack of Information Age.
The paradigm shift away from content is now complete. Content is an old and busted philosophy. The new reality is stark and simple. It’s called Money Grub. Low class, I know, but somehow it always comes back to the almighty dollar.
One website I really enjoy recently sent out a bulk email containing the urgent news. Web traffic is surging while revenue (dependent on advertising) is plummeting into the toilet. As you might imagine, that’s not a very effective combination. This immensely successful website is now asking for donations and characterizes the situation as their very survival at stake.
Being one of the biggest and best websites on the web is no longer good enough to guarantee survival.
Meanwhile, the assault on our eyeballs, patience and intelligence is is full swing. How do they ignore the old adage “Content is King?” Let me count the ways.
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The Not can sometimes be a silence louder than any shot.
All that is necessary for evil to triumph is for good men to do nothing.
–Leo Tolstoy, War and Peace
Who knows? Maybe that applies to shithead assholes, too.
What is The Not? It is pitiful inaction at the moment when one could make a difference. It is failure to correct a wrong. It is the refusal to put doing the right thing ahead of other factors like personal gain, power, and celebrity. It is choice of self over preventing the pain of others.
It seems Penn State had several practitioners of The Not in their midst. Apparently they were afflicted by the disease known as Collegiate Sports. This disease makes otherwise ordinary people do almost anything in the name of competition, power, profit, and prestige. Rather than the sport itself being about the beauty and capabilities of human beings, it becomes all about the money. Winning is everything.
You want to see the evil and corruption that dwells within us all? Look no further than college sports. The strong prey upon the weak and rules are made to be broken. Nothing is more important than the all-important win. And these are ostensibly organizations dedicated to higher learning. That is, quite possibly, the biggest irony of all time.
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