Tag Archives: mcondaldization
Come On Be Happy
Remember when I told you about the inventive advertising process of mascotization? That’s where you take your product and turn it into a “character” to appear in your ad campaigns. This is done by adding cartoonish facial features, the magic of animation and cutsey voice overs. I originally introduced this idea in a post entitled “Human spam at home and on the road” back in May of 2010.
If your product is a wrench, you draw a face on it and animate. Voila! Instant mascot. And so creative, too. This is important because it’s an opportunity to show your customers your inventive genius from which, they can infer, you’re a great business person with a great product.
In the four years since, this process has continued. And how.
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