Rick Perry hadn’t officially announced his candidacy in time for my recent post about presidental wanna be logos.
I’d wager that he and his staff have been beating themselves up ever since.
So he’s late to the party. I guess that makes him special or some kind of attention whore. “Hey, look at me. I’m late!” The question remains, however: Was his lateness “fashionable” or just boorish?
I hear he even took attention from Michele Bachmann straw poll dancing. That certainly isn’t very gentlemanly behavior.
Well, whatever. His logo is here now. I grabbed a screen shot from his official website. The time has finally come to scrutinize it past the point of no return.
Right off the bat I notice the color scheme. Here we see the common “red, white and blue” theme that has frankly, in my view, become rather gauche and stale. Is there a candidate out there willing to avoid the cliche so overused that by now it is rather hackneyed?
Obviously that mold-breaker is not Rick Perry.
By the way, if I run for president, I’ve already decided on blue/green as my color scheme.
So what else can we glean?
The Oval – Obviously this represents the office that he wants. But is there something more to it than that? I googled “oval symbolism” and learned that, according to some insane experts on the net, the oval is a “satanic mark of approval.” (The word “oval” is even found in the word “approval.” Get it?) On the other hand, I also learned that an oval can be known as the “egg” and represents Easter, the Resurrection of Jesus, and, more generally, birth, renewal and rebirth. If I ran for president? I’d probably go with an obtuse triangle.
Words – Only two words. “Perry” and “President.” Short and sweet. Oh the arrogance! With only two words, Perry ties the record of least words used in 2012 presidential logos. He shares the record with “Rick Santorum” and “Pawlenty 2012” and “Newt 2012.” However, it should be noted that if you omit the website address, Barack Obama’s logo holds the record at only one word – “2012” – making him the most narcissistic of all. If I ran for president? My logo would simply say: “The.” Yeah, I like that.
Fonts – Interesting that although there are only two words, there are also two fonts used. One with serifs and one without. This seems rather wasteful to me. Apparently under Rick Perry we will be subjected to one font per word used, and that reeks of inefficiency and waste. This is the typographical equivalent of speaking with a forked tongue. Danger Will Robinson! If I ran for president? I would promise to use only one font. And that one font would be Trebuchet MS because that font is named after a medieval weapon, motherfuckers.
Visual – It looks a lot like a “gel” button found on the internet. Does Perry want us to vote for him or click “add to cart?” Also, the design is reminiscent of a horizon dividing sky and ground. The “sky” is blue. Thank God for that! At least we’re tossed a little bone. But the “ground” is blood red. And that worries me. Is Perry looking to do a little pruning on the tree of liberty? I’ll be honest. I’m not in the mood for any pruning right now. If I ran for president? My visual would be a child’s alphabet block, because we can always use some more of that.
Background – That blue background has subtle “rays” shooting out. I know I’ve seen that same background somewhere else, but I can’t quite put my finger on it. I know I’ve seen it before! It’s probably ripped right out of a playbook or something. Someone help me out on this one.
Conclusion – A workable logo but one with many warning signs. Obama still wins with Romney and Perry tied for second place, at least as far as logos are concerned.
It’s winner take all in this battle of the presidential wannabe logos:
Obama wins by a landslide!
I’m being unbiased and open-minded as hell when I declare Obama as the winner in this battle of the logos! I mean, come on, Mitt! What the fuck is that thing?
Tom’s Law #42
A logo similar to one I could make myself is a failure.
I was racking my brain. Where in the name of Zeus’ butthole have I seen that logo before?
Oh yeah! That’s where. It doesn’t feel very “presidential” to have a logo that’s reminiscent of toothpaste, but maybe that’s just me. Mitt is minty fresh! “Minty Romney.” Yeah, I like the sound of that.
Dubya, Barry and Minty. Sounds like a freak presidential version of the Pep Boys.
But wait. There is still some other nagging feeling about that logo. What could it be?
Oh yeah. That’s it.
“Okay, Mitt. Here’s the deal. We came up with a bunch of logos for you to choose from. Remember, this is critical. Which one do you like?”
“I’m rather partial to the one that looks like a blurry, pathetically fat ‘R’. R is for Romney. Get it?”
If the logo is any indication of Romney’s decision making skills, I can guarantee we do not want him to be president. Ever.
Other Wannabe Logos
Note: I visited the websites of some people who have campaigns and attempted to locate their “logos.” The images I found (shown below) may or may not officially be “logos.” It’s not like they offer them up on a silver platter as an easy download for my convenience. I apologize in advance for any logo misrepresentation. I did my best!
Sarah Palin – As a candidate who hasn’t announced yet, she’s still a no show in this department. When it finally does pop on the scene, I’m sure it will have eagles and mountains, amber waves of grain, and be fruited all across the plains. It may also have a book, crosshairs, helicopter and/or a bus.
Meh. Not much to see here. Yes, it does have an eagle, but the colors are off and I could have made something even better. Take one letter of your name and substitute it with something that looks like that letter. That is so Google.
Another eagle. The colors are better, and it has a more official look. Meh. Use a fancy thing known as a “font” and flourish up a single letter. Now that is what I call design.
The graphic designer costs must also be too damn high! This is actually my favorite. Go, Jimmy, go!
This one feels so deco. And just a hint of American flag. That is subtle and works on levels. Also, he boldly explores the seldom used red, white and blue color scheme. That is daring and shows outside-the-box thinking. Personally, though, if I was running for president I’d go with green and blue.
This logo was actually designed to Newt’s exacting standards. “I want red, white and blue.” (Of course.) “Also, put a wavy red thing and a star somewhere.” Also noteworthy: No last name. Newt thinks he is on par with Cher, Madonna and Sting. Ego much?
I’ve actually seen signs for city council that far surpassed this one. The only interesting thing here is that the “H” is trying to flash us. Another example of single-letter-flourish “design.” No eagle, either. Is she anti-American? Perhaps she could add a turkey to set herself apart. That was Benjamin Franklin’s choice for our national bird, after all.
Tonight while channel flipping I happened to catch the last two outs of a game between Boston and Minnesota on ESPN. The first thing that caught my eye was a strike zone graphic. My first thought? “That shit is lame.”
I kept waiting for it to go away. It didn’t.
Don’t get me wrong. I have no problem with the thing on an instant replay, especially on an interesting pitch, situation, or questionable call from the ump.
But to leave that thing on all the time? It’s grotesque.
ESPN calls it the “K-Zone.” If a pitch “should” have been called a strike, regardless of what the umpire called, the box will briefly turn yellow.
Personally I think ESPN is missing a bit opportunity here. Why not fill that space with a Nike logo or a few Viagra pills? More advertising, baby!
As a matter of fact, why not convert the whole grassy area of the ball park into a giant logo. PETCO Park? The athletes could literally be playing on PETCO field!
Speaking of the athletes, there is way too much unused space on their uniforms for more advertising. Perhaps FOX News could adapt their “crawl” to display there. You could be entertained by baseball, learn about important products and be educated in the myriad of ways that Obama sucks – all at the same time!
Talk about multitasking!
Of course, every three seconds or so a blimp should fly across the screen to remind you that it is time to “grab some Buds.”
A few more ideas:
- Display the position over player’s heads at all time. P for pitcher, C for catcher, 1B for the first baseman, etc. Remember: Fans are idiots.
- On fly balls have a little robot run across the screen and display the odds the fielder will drop the ball.
- Display Lady Gaga videos on the mound during the game, because, oh hell! Where else would she be?
Come on, MLB! Think outside the bun! That reminds me. All the bases should be tacos and home plate should be a chalupa.
Yesterday was a big day for women and sport. The World Cup Final is one of the few sporting events I actually watched. And I personally think the women on that team should be proud of themselves. They played awesome. Winning isn’t the only thing and the format dictates that someone has to win and someone has to lose.
Abby Wambach? OMG! I think I just fell in love. She’s so dreamy. Drenched in sweat, that short haircut, and scoring a go-ahead goal. All I can say is, “Wow.”
Is it wrong to be attracted to a sports star? If it is then I don’t wanna be right.
Speaking of FIFA, I don’t really know how the World Cup works. Do the athletes get paid or are they amateur status? Either way, how much do they make from endorsements and such? What would they have received if they had won? I couldn’t help but notice they were all covered in Nike logos.
In other news…
Inequity makes me angry. And the stories coming out of the upcoming Olympics are really starting to piss me off. Two in particular.
First there was the thing about “Nazi imagery” being used to promote the 2014 winter games in Russia. How in the name of hell is something like that allowed to happen? It guess it isn’t that surprising when they hire people who love and admire Hitler to handle marketing, eh? (Story.)
Then there was the bit about women’s badminton in the 2012 London Olympics. Those in charge wanted to create a more “attractive presentation.” That sounds more like Iron Chef than a frickin’ sporting event. So it was that a rule requiring women competing in badminton to wear uniforms consisting of “skirts or dresses.” Officials at the Badminton World Federation said the move would make the women appear more feminine and appealing to fans and corporate sponsors. Ah yes, the corporate sponsors. We can’t forget about them, can we?
Personally I think the time for half-assed measures has passed. Why not just make them play topless? I can pretty much guarantee that ratings and ticket sales will go through the roof. And it will be a modern-era gold rush for the corporate sponsors. Think of it? The ad space possibilities are intoxicating! You can have the Nike logo on one boob and still have one whole boob left over for something else.
I think the IOC (International Olympic Committee) should honestly go after what they want here. The IOC (which is a corporation, by the way) should send representatives to Olympic hopefuls by the time they are five-years-old to explain the facts of life. “We support your dreams. The Olympics would be nothing without people like you, the world class athletes that the world wants to see. We’ll use you like pieces on a chessboard to suit our needs. If you’re the best of the best and it meets our needs, we can make you a star. By the way, get used to being naked. God help you if you don’t meet our needs, though, even if you are the best in the world. We’ll crush you and your dreams like so much used meat.”
We find that it’s best to get those naive illusions out of the way at an early age.
And, last but not least…
My Netflix was out yesterday. So I ended up watching content on a different channel on my Roku device. We ended up on something called the SnagFilms channel, which is completely free. There were lots of interesting documentaries and such. By chance, the film we ended up watching was Training Rules.
Imagine that your had a lifetime dream that you had chased since the age of four. You become one of the best of the best, the top 20 in the nation, earn a scholarship and take your rightful place on the national stage. Then, it all suddenly ends when a person who is supposed to be looking out for you threatens to destroy everything you’ve ever dreamed about because of some arbitrary fact about yourself that she doesn’t like.
Welcome to the plot of the documentary Training Rules. The movie chronicles the effect that Penn State University women’s basketball coach Rene Portland had on the lives of women on her team.
A religious person, Portland was fiercely anti-lesbian. And if she thought you were gay, she wouldn’t just kick you off the team. She would use her awesome power and influence as the head coach of a successful program at PSU to keep you out of the sport forever. She’d make sure that your scholarship was cancelled. And she’d threaten to even prevent the transfer of credits.
Penn State, of course, did nothing about Portland even after adding homosexuality to the school’s non-discrimination policy. Which, in court, they argued, had no meaning since it wasn’t legally a contract. I love it when organizations take the high road.
I have little doubt that Portland viewed herself as a pious God warrior, but what she really did was destroy dreams and destroy lives. She was a destroyer of people.
The purpose of institutions like Penn State is to help people. To educate and support them. Not use them as disposable pawns in a high stakes game of money, glamor, prestige and corporate warfare.
Training Rules is the kind of movie that pisses you off. They say that all evil needs is for good men to do nothing. Penn State excelled at that. I highly recommend this one-hour documentary.
Maybe some day all people will have a fair shot at equity. But it sure isn’t now and it sure isn’t this planet.