Chip, protectively cradling his chips, about to get chipped.

I’ve been looking for that niche product that’ll finally get me a chip and a seat at the big table. I think I may have finally found it. It’s hard to believe the answer was right in front of my face the whole time.

Would it surprise you if I said I’m rather chipped off about it?

I’ve decided to invent a new variety of potato chip. Believe it or not, I feel the market is wide open for this sort of thing.

To assist with product design, I’ve identified several key variables: Preparation, Cut, Salt and Flavor.

Santana DVX sparkling wine (aka “champagne”) is the perfect pairing to this post because it is so crisp.

This post is going to require some maths. And here I thought there were lots of varieties of Wheat Thins. Compared to potato chips? Wheat Thins ain’t shit.
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