Never underestimate the human desire to game systems. Why expend actual effort when you can “win” by cheating? Because, to the victor go the spoils. Today I’d like to explain one way that business owners go about gaming their reviews.
So there’s this thing called Yelp. They claim to be generally positive system but the dictionary definition of the word “yelp” is: “a short sharp cry, esp. of pain or alarm.” Yeah, baby. Those are my kind of reviews. Let’s go negative and keep it that way. Don’t believe me? Look it up in your own dictionary.
I went to the trendy meat cafe and they served me an elk burger that was oozing blood. That’s how I earned “connoisseur of raw elk meat” on my Twitter profile! And, oh yeah, you better believe I yelped it as soon as I got home.
My understanding is that Yelp frowns on business owners asking for reviews. That’s bad form in a reputation system that’s supposedly driven from a wellspring of organic experiences from normal people like you and me. Normal! Yeah, right.
Here’s how the gaming works:
You place an order on a website. A few days or weeks later you receive a survey request. “How did we do on your recent order?” and what not.
You’ll likely be given the ability to enter some comments and provide a rating. If you give them a good rating, they’ll say thanks and provide a clickable link to the Yelp website where you can enter a review. If you give a bad rating, they only say thanks. No linky for you.
Voila! It’s as simple as that. The system just got gamed. The preliminary survey is nothing more than a sieve to sort the good eggs from the bad. The good eggs are passed along to Yelp and the bad eggs go down the chute. You might think that businesses appreciate negative feedback most of all because that’s vital information to help them improve. You’d be wrong. Why waste time on that shit when you can be gaming the system instead?
This is just one small example of gaming. People in the world of business spend more time thinking about stuff like this than they do on actual products and services. And they’re really good at it. That’s ingenuity.
Now, if you’ll excuse me, I have to nosh on some raw elk. RAWR!
Blixem was melancholy. Another winter and it was the same old thing. A whole year of preparing for one crazy night. He was in a rut deep enough to hang Christmas stockings. He wandered aimlessly away from Christmas Town followed by his pet, Hooman.
He trudged all night without purpose through the snow until he found himself in a forest. Then, at dawn, he stumbled into a strange grove of trees. They were arranged in a circle and each contained a door with a mysterious symbol.
“What’s this?” Blixen said. “It’s someplace new!”
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I do something weird every single morning. Something that sets me apart from many. And I do so enjoy being apart.
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