Tag Archives: creativity

Come On Be Happy

Drink this shit, you idiot!

Drink this shit, you idiot!

Remember when I told you about the inventive advertising process of mascotization? That’s where you take your product and turn it into a “character” to appear in your ad campaigns. This is done by adding cartoonish facial features, the magic of animation and cutsey voice overs. I originally introduced this idea in a post entitled “Human spam at home and on the road” back in May of 2010.

If your product is a wrench, you draw a face on it and animate. Voila! Instant mascot. And so creative, too. This is important because it’s an opportunity to show your customers your inventive genius from which, they can infer, you’re a great business person with a great product.

In the four years since, this process has continued. And how.
Continue reading →

How Will You Quit?

work-force-graph

Hello, 80-20, my old friend. You still remember me.

Unless you’re a freak, you’ve spent a good portion of time at your current job daydreaming about how you’ll quit.

Not if or when. But how.

It is inevitable. It is unavoidable. It is your destiny.

Quitting is the winning.
–Tom B. Taker

I’m not sure about the point of this exercise, though. It’s not like I’ve ever actually done any of the things I’ve imagined. And, trust me on this, I’ve imagined quite a bit.

Worse, when quittin’ time invariably does roll around, I get all squeamish and nervous and icky and mealymouthed. I don’t enjoy confrontation. Hey! I just had an idea. Is it possible to call in sick for quitting? Now that’s some truly officer thinking.

My wife has been thinking about quitting. (News flash.) This morning she floated the idea about bringing her drumming group in with her to provide accompaniment for the experience. I had to admit that was a fine idea. Beat those drums of war, baby.

Now the wheels in my head are turning. And I want to know:

What exciting plans have you made for how you’ll quit? Even if you’re like me and a big, big chicken, at least you can share here, in the safety of pure negativity, what you would do if you had the guts.

How would you do it? I’ll show you mine if you show me yours.
Continue reading →