This week Starbucks announced changes to their rewards program. What does it mean?
Don’t worry. I’m here to break it down brevity-style. No, not breve. Starbucks “baristas” don’t know that word.
Why the change? According to Starbucks Newsroom official website it was done “based on the #1 customer request” to have more stars. In other words, you asked for this. Look what you made us do!
In the way back I’d heard about Starbucks stars. I drank there when it was in my face and I wanted coffee so I enthusiastically figured, “What the hell?” I signed up and gave it a try.
I wonder about things. Weird things. For example:
Who was it that invented coffee? I’m not really as interested in the “who” as the “how.” Who was it who looked at a coffee bean and said, “You know what? I bet if we pick that thing, roast it, then grind it into dust, then run hot water over it, the water will be good to drink.”
Wow. Quite the imagination there. But it worked out okay.
They say that necessity is the mother of invention. Coffee is one hell of an invention so there must have been one hell of necessity preceding it.