My wife and I have perfected the art of screaming at the TV while Google runs a new series of ads promoting something called Google Play. The ads seem tailor made for millennials, those wacky creatures with birthdays in early 1980s to the early 2000s.
Google loves millennials. Also grandmothers using AOL on Windows 95 who only know how to open emailed photos of grandchildren and stalk the entire family on Facebook. But it’s mostly the millennials.
Millennials are the people in your neighborhood who get run over by cars while texting, fall down open manholes when walking down a sidewalk while texting, running over other people while driving and texting, listening to lectures in college and texting, working mundane jobs and texting, and, if the rumors are true, even use their internet-powered smartphones while sitting on the toilet.
Whatever Google poops out millennials soak up like a sponge. How about Google in your wristwatch like George Jetson? Yes, please! How about Google in a computer you strap to your face? I’ll look so cool! How about Google you wear in a ring on your finger? Yes, I do.
These are people living enhanced reality sorts of lives. Why just look at a boring street when you can wear goggles that superimpose text (in the font of your choice) and describe what’s in view so you won’t have to hurt your brain? And it’s free, not counting the 20% of display real estate devoted to blinking advertisements.
Speaking of which, the ad campaign for Google Play is promoting the ability to watch Hollywood blockbuster movies like “Yankee! Look at me! I am the Captain now!”
Of course, with Google involved, it doesn’t quite stop there. In Google’s opinion, while watching the movie, you should be multitasking. Perhaps using some Google Docs to manage your money. Manage tomorrow’s expenditures and consumption. Let’s devote about 20% of the display to that.
Google is known for search (an admittedly archaic service they continue to offer for nostalgic reasons) so of course they recommend that while enjoying movies. In the commercial the clever viewer realizes, “Holy shit! That’s Tom Hanks. Click pause. Let’s google that sum bitch. I bet this isn’t his first movie. What else has this guy been in?”
With proper utilization of the myriad of services offered by Google, it’s possible to give less and less screen to the movie itself. If done properly, the movie can be shrunk to the size of a single twinkling pixel, much like a real star in Google NightSky.
Of course, at that size, the only part of the movie that can actually be enjoyed is the audio, and that is easily overwritten by Google Radio.
A good movie prompts a feeling of suspension of disbelief. It takes you out of the moment. Google doesn’t like people who are present in the moment. That’s why they launched Google Omnipresent Stimuli. Movies should never get your full attention. They should just be a tiny slice of the stimuli spectrum. With advertising, of course.
“Yankee! Look at Google! They are the Captain now.”
It is common for babies, once they’ve reached the age of two, to go through an “I have a ball” phase. “I have a ball,” they say. They grasp a ball tightly in their little hand with their little kung fu grip and show the ball to everyone they meet. “I have a ball.” They can be rather monotonous.
It really boggles their little two-year-old brains so much that they have a ball. And they really love it if other people show interest in the ball, the one thing they’ll never ever share. “Ha! I have a ball!” At least until people show interest in something else which they’ll immediately covet and take for themselves. Then they’ll say, “I have this other thing.” Damn two-year olds.
I don’t want to put too fine a point on it so I’ll get on message and I’ll be brief: “I have an iPad!”
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It was a hot day and I was out for a ride in the car. It was the kind of hot that made people wish they could die and hurry on to Hell so they could cool off a bit. Since my A/C was broken (like always) I had all of my windows rolled down. Suddenly an infant rolled by with a binky in his mouth.
Um. Wait one. Scratch that. Let me try that again.
Suddenly a grown man rode by on his motorcycle. And when I say “rode by” I mean that he whizzed by (illegally) so close that the cute little pink tassels hanging from his “ape hanger” handlebars literally dug ruts in my paint.
Ape hangers. Has there ever been another vehicle part in the history of time so aptly named? Methinks not. I love it when products describe their owners so accurately.
Meanwhile, since my windows were rolled down, my ears were in for a real treat.
BRAAAAOWN, BRRAAOOOM, RROOAAARR!!! BLAT BLAT BLAT!!! VROOM!!!
Nice onomatopoeia, eh?
A Boeing 747 taking off from inside my pants wouldn’t have been as loud. (But a lot more fun.) The sound waves from this dude’s audio wake slapped me in the face, driving my head back and into my car. With blood leaking from my ears and my ears ringing from a mild concussion, I paused a moment to ponder the psychology involved in this sort of event.
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