Tag Archives: animation

In Brevity: #Technology

brevity-isIt was Sunday morning. I was sitting on the sofa with my wife. She was trying to open an “eCard” and watching a spinning animation instead. I was trying to access a website and getting a spinning animation, too.

It wasn’t the internet connection. It was that technology is shitty.

How sad is this? I thought as we sat there clicking refresh umpteen times. This is the world that technology has promised.

Futuristic togetherness. Watching. Waiting. Together. Forever.

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Technology Pitchfork

Your humble correspondent pondering tech. And wanting to die.

Your humble correspondent pondering tech. And wanting to die.

There’s a crap for that. Stick a pitchfork me. I’m done. Well done. By Satan himself.

The future’s so blight I gotta dig graves. A pitchfork works well for that, right?

So, technology. Let’s talk about that. It’s here. It has landed on our chests like a motherfucking elephant in a COPD commercial. Let me posit this: How’s that technology working out for you?

In a moment I’m going to share my ideas regarding the three-pronged attack on our very existence by technology. (Get it? Pitchfork?) I used to think there was only one prong but that was before spring break. I’ve since expanded my thinking (as well as something else).

Call it my Grand Unification Theory of Technology (GUTT) if you will. It’s time for a gut check. Spoiler alert: Mine has been spilled open by a pitchfork. Dammit. They let anyone own these things.

It’s time to stick ’em with the prongy end. Make the jump and I’ll get to the point.

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Come On Be Happy

Drink this shit, you idiot!

Drink this shit, you idiot!

Remember when I told you about the inventive advertising process of mascotization? That’s where you take your product and turn it into a “character” to appear in your ad campaigns. This is done by adding cartoonish facial features, the magic of animation and cutsey voice overs. I originally introduced this idea in a post entitled “Human spam at home and on the road” back in May of 2010.

If your product is a wrench, you draw a face on it and animate. Voila! Instant mascot. And so creative, too. This is important because it’s an opportunity to show your customers your inventive genius from which, they can infer, you’re a great business person with a great product.

In the four years since, this process has continued. And how.
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Smog is car poop

Pollution!

Look away. Cartoon cars don't do this.

Cars 2 is billed as a movie where cartoon car characters save the world. I found myself wondering, “How will they do that, exactly?”

Scratch that. Actually I don’t give a shit. Whatever. I have to admit, it sounds like exactly the wrong message at exactly the wrong time.

Is your planet being killed by pollution? No worries, mate! All you need is more of the #1 thing that caused it – cars! And we got ’em incoming, full throttle. Here they come to save the day! *cough* *cough*

Bah! There’s gotta be some irony there. “I’ll save you by killing you!” If that’s the aim of the movie, then I for one say, “Job well done!”

Ever curious, I decided to do a little research into the characters in this movie. Here are my findings.

Lightning McQueen – A “generic” NASCAR with design influenced from the Chevrolet Corvette and Dodge Viper. According to NASCAR their race cars can get about 4.2 miles per gallon. (Source.)

Mater – A tow truck inspired by a 1951 International Harvester but Mater looks more like a 1955-1957 Chevrolet or GMC. I can’t find fuel economy data but I’m guessing it was about 5 to 10 mpg.

Finn McMissile – Inspired by James Bond’s 1964 Aston Martin DB5. This one had a whopping 14.6 mpg.

Holley Shiftwell – Unknown vehicle type but she looks a lot like another race car to me. We’ll just go ahead and call this one 4.2 mpg, too.

Rod “Torque” Redline – a tough-as-nails Detroit muscle car. That’s a bit too ambiguous to nail down fuel economy but I’m guessing that isn’t was “muscle cars” are known for.

And now, at last, the plot of Cars 2 can be leaked. Remember, you heard it here first! Start your engines!

It is a dark time for the rebellion. The Empire, powered by a new Death Star (semi-submersible Mobile Offshore Drilling Unit) named “BP” is consuming the planetary fuel reserves at an alarming rate. Fuel that is desperately needed by our heroes for life and death stuff like winning the first-ever race to determine who is the world’s fastest car.

Darn it, wouldn’t you know that to win that race their gonna need fuel – and lots of it!

The gang speeds off to enlist the help of Emmit “Doc” Brown who has replaced Doc Hudson who has dimmed his high beams for the last time and is now parked in that great wrecking yard in the sky.

Doc Brown introduces Dicky DeLorean, a cocky stainless steel farm boy who’s the fastest ship in the fleet, and possesses doors that, when opened, allow him to fly and kill womprats just like he did at Beggar’s Canyon back home.

It’s a race against time to get the fuel they need to save the planet from, well, from cars. Just like them. Will they be able to stop the hydrocarbons, carbon monoxide, nitrogen oxides, particulate matter, sulfur oxide, and volatile organic compounds that belch from their very own exhaust pipes before they run out of fuel and save the planet and make the atmosphere safe to breath again?

Fasten your seat belts! It’s the carbon-based thrill ride of the year!

Karma Ghost

Sometimes the internet can thrill you. I like to blob (deliberate typo) about karma so I was thrilled to find this blast from the past tonight. I was just doodling, listening to music and working on my next blog when I came across this gem. It’s an old “flash” animation from years ago that someone has thoughtfully restored to YouTube in pristine condition.

I hope you like it as much as me!