Gold nugget economics is a theory of mine. It is equally valid during times of recession and times of economic recovery. In my experience as I’ve seen it in the field it is remarkably universal.

This theory states that whatever “I” produce is always considered to be of the highest possible value – the gold. Conversely, whatever “you” produce is always considered to be of the lowest possible value – the poop.

I’ll provide a couple examples of this theory in action.

When you are the consumer, you are often forced to accept very severe and rigid terms if you want a service or product. The accounts you maintain as a customer will not hesitate to slap your ass with things like instant shut off the second you are past due, penalties, interest, nasty notices, etc. As a business person, though, if you have accounts that are seriously…